On Instagram, the Hip-Hop icon expressed his interest in acquiring the NHL franchise. Snoop Dogg has joined an ownership group led by Los Angeles-based entrepreneur Neko Sparks in an attempt to buy the hockey team.
“Amazing what @neko_sparks is trying to do in Ottawa & I’m looking forward to being apart of that ownership team,” Snoop Dogg commented. “I WANNA BRING HOCKEY TO OUR COMMUNITY.”
Snoop Dogg weighed in on the proposal after The Athletic reported on his ownership stake in the Sparks. The rapper was one of more than a dozen investors that joined Sparks in purchasing the Senators.
“He’s passionately involved,” a source told The Athletic. “He’s thinking of new things.” And he’s really thrilled. He wants this squad.”
The Senators are estimated to fetch more than a billion dollars. If Sparks’ organization buys the franchise, he will be the league’s first Black owner.
Snoop Dogg made headlines last year when he purchased Death Row Records. After acquiring his former label, he expanded the Death Row brand with cannabis, wine, and other ventures.
In 2022, the Doggfather pulled the Death Row collection from streaming providers. In 2023, the music returned to digital platforms.